Anonymised war stories from inside FTSE-250 commercial decisions; the occasional piece of contrarian maths. Four pillars in rotation. Published weekly.
A general-merchandise retailer kept losing share to a marketplace. The instinct was to fight on price. The data said the fight had already been lost two channels ago.
A trading desk and a strategy committee are solving the same problem: how to size a position to its edge. The desk does it better. Here is why.
Matrix organisations argue endlessly about decision rights and then ship the answer to the wrong person. The fix is one question, asked in one meeting.
One piece a week, sometimes two. War stories, contrarian takes, and the occasional piece of contrarian maths. Read by commercial directors and partners at consumer-facing businesses.