Writing on commercial strategy, technology, and the realities of multi-channel trade. The methods behind the work live on the Methodologies page. New pieces every few weeks.
Not capability but context. Why 95% of enterprise AI pilots deliver nothing — and a simple test for when to hand work to an LLM.
One short post every two to three weeks. Commercial strategy, technology, and the realities of multi-channel trade. Read by commercial directors at consumer-facing businesses.