Commercial
advisors.
Specialist commercial advisors. We help businesses transform — to seize opportunities new technology opens up and master multi-channel trade.
Specialist commercial advisors. We help businesses transform — to seize opportunities new technology opens up and master multi-channel trade.
Businesses ambitious enough to engineer how they trade, rather than improvise it.
Retail, food, FMCG, marketplaces, franchise and digital-led brands.
Where the path to the end customer runs through channel partners, marketplaces, franchisees, agencies and owned digital — and the system has to hold them all together.
Where we have worked
Impact delivered in prior commercial roles
Of partner-led enterprise deal-making across three continents.
Partner-funded investment uplift against prior models in a multi-country food-delivery platform.
Of franchise business-unit P&L responsibility across three emerging markets.
Pricing remit across one of the UK’s largest general-merchandise estates.
Map what you do — and what actually works.
We build the causal picture of your commercial operation: which levers move the numbers, which don’t, and where the value really comes from. The honest map of today is where every engagement starts.
The decision system that runs your trading.
We design a new commercial decision system: the signals that matter distilled, the optimal move decided, the instruction issued — increasingly orchestrated by LLMs and agentic AI. Engineered to run efficiently, decide optimally, and stand up under due diligence.
Production-grade maths, not slideware.
Applied machine learning, Bayesian decision systems, causal inference, and the practice’s proprietary forecasting library — the quantitative engine behind every system we build, with benchmark numbers in the open.
Built by people who held the P&L.
Two decades of FTSE-250 consumer commercial leadership — pricing, partnerships, marketplaces, lifetime value — at the scale where the decisions count. Advice from operators, not bystanders.
Built on two decades of FTSE-250 consumer commercial experience and a production-grade quantitative toolkit. The practice brings what works at scale in consumer together with what works at the frontier of applied technology.